Beckie Williams, 26, took action -- after her complaints to Marks and Spencer were rebuffed -- by launching a Facebook group called Busts 4 Justice, whose popularity has snowballed in recent days.
The group in its online write-up describes the two pound (2.2 euro, 3.0 dollar) extra charge on bras bigger than a DD cup as "criminally unfair."
It urged "busty ladies" to "join forces to end this blatant discrimination."
Williams -- who wears a 30G bra -- says she was "very disappointed" by the department store's failure to change its policy of charging extra for large cups.
She has even bought a share -- worth 3.40 pounds -- in Marks and Spencer so she can raise her concerns at the firm's annual general meeting in July.
"It's ridiculous," she said. "You don't do it for other items of clothing so I don't understand the logic. We do go to other shops but Marks and Spencer have the biggest share in the lingerie market in the country."
The retailer, however, insists its bras are priced fairly to include the cost of wider straps and better support.
"The collection has proved incredibly popular with the majority of our customers," it said in a statement.
"They have told us they are happy to pay a small premium... for the specialist work to ensure suitable level of support, innovation and technology that goes into the bras."
The group in its online write-up describes the two pound (2.2 euro, 3.0 dollar) extra charge on bras bigger than a DD cup as "criminally unfair."
It urged "busty ladies" to "join forces to end this blatant discrimination."
Williams -- who wears a 30G bra -- says she was "very disappointed" by the department store's failure to change its policy of charging extra for large cups.
She has even bought a share -- worth 3.40 pounds -- in Marks and Spencer so she can raise her concerns at the firm's annual general meeting in July.
"It's ridiculous," she said. "You don't do it for other items of clothing so I don't understand the logic. We do go to other shops but Marks and Spencer have the biggest share in the lingerie market in the country."
The retailer, however, insists its bras are priced fairly to include the cost of wider straps and better support.
"The collection has proved incredibly popular with the majority of our customers," it said in a statement.
"They have told us they are happy to pay a small premium... for the specialist work to ensure suitable level of support, innovation and technology that goes into the bras."
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