Australian swimwear label Lisa Blue sent its models down the catwalk at Rosemount Australian Fashion Week in Sydney last week, sporting bright swimsuits which had pictures of revered Lakshmi on them.
But when news of the show reached India Hindus - who consider her to be the goddess of wealth, prosperity and fertility - were incensed at the deity's image being used in such a sexy way.
Over the weekend, demonstrators in Amritsar, in Punjab, took to the streets and burned the Australian flag in protest, waving photographs of the offensive swimsuit and demanding that all of the garments be recalled
The label, whose headquarters are in Byron Bay, Australia, have since apologised and promised the creations will never be available for sale.
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