Dragons' Den entrepreneur James Caan has sparked dismay after he was filmed offering to buy a baby from a poverty-stricken family.
The Pakistani-born star was in the country filming an ITV report about his charity work when he was handed a newborn baby girl.
Moments after taking the baby in his arms in a flood-hit village, he offers to buy the child for 100,000 rupees – about £1,438 – to give to his brother.
'I was taken away with emotion': James Caan, right, and the baby who elicited his extraordinary offer
In the footage, due to be screened as a series of reports for ITV's News At Ten, Caan holds the infant and exclaims: 'Oh my god, look at that. She is gorgeous'
His daughter Hanah tries to intervene to stop him, but he says, 'Stop it, stop it.'
It is only later after reflection that the star backtracks, telling the ITV crew: 'I was literally at that moment in time so taken away with emotion.
'What I have to remember is that I am here to build a village. That child belongs to that family.'
Later he is seen breaking down in tears.
Children's charities reacted with horror last night to the film.
In the footage, due to be screened as a series of reports for ITV's News At Ten, Caan holds the infant and exclaims: 'Oh my god, look at that. She is gorgeous.'
He is then seen asking: 'Where is the mother and father?' before making the disaster-struck family the 'deadly serious' offer of money for the child.
He is then seen asking: 'Where is the mother and father?' before making the disaster-struck family the 'deadly serious' offer of money for the child
Caan heads a foundation aiming to raise £500,000 to rebuild the devastated canalside village of Jan Lunda, 100 miles north-west of Islamabad. The 49-year-old is best known for his appearances on BBC's Dragons' Den, in which he has featured for three series.
He lives in London with his wife, Aisha, and two daughters Hanah and Jemma-Lia. He moved to Britain from Pakistan as a child – his original surname was Khan – and grew up in Brick Lane, East London.
Instead of going into the family business he chose to start up his own headhunting company from scratch.
He is now head of a private equity firm and is thought to be worth around £130million.
Yesterday he told how he had scrapped plans for a glitzy 50th birthday party so he could carry on helping flood victims in Pakistan.
He is asking people to donate money for new £1,500 brick homes in Jan Lunda to replace the mud huts swept away by the flood.
Philippa Lei, of children's charity World Vision, said she had been 'shocked' by the film.
'It is understandable to have a strong emotional reaction in that situation but it is not the best way to help children to take them out of their communities,' she said.
'I am pleased that James seemed to realise later that adoption was not the best option.'
A spokesman for Save the Children said: 'It is never right to buy children and we are glad that Mr Caan came to his senses.
'When confronted by a vulnerable infant, amidst the debris of Pakistan's devastating floods, it is a human impulse to try to help.
'In the aftermath of disasters such as Pakistan's, children are terribly vulnerable.
'The best help we can give to these children, is to enable them to stay within the love and protection of their families by helping them rebuild their lives – something Mr Caan is now trying to do.'
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